When it comes to eCommerce success, having a well-designed website can make all the difference. As we head into 2023, there are several eCommerce web design trends that are poised to take center stage. In this article, we’ll explore the top 10 eCommerce website design trends to watch in 2023 and provide tips for incorporating them into your website.
1) Dark Mode
One of the biggest design trends for 2023 is dark mode. This trend involves using a dark background with lighter text and graphics. Dark mode is not only stylish and modern, but it can also reduce eye strain and save battery life on mobile devices. To incorporate dark mode into your eCommerce website, consider using a color palette with dark shades of black, blue, or gray.
2) 3D Product Visualizations
Another trend to watch in 2023 is 3D product visualizations. This design trend involves using 3D images or videos to showcase products on your website. This can give customers a more immersive and realistic experience of the product, which can increase sales. To incorporate 3D product visualizations into your eCommerce website, consider using 3D modeling software or outsourcing to a 3D artist.
3) Voice User Interface
With the rise of smart speakers and virtual assistants, voice user interface (VUI) is becoming a popular trend for eCommerce websites. VUI allows customers to interact with your website using voice commands, making the shopping experience more convenient and accessible. To incorporate VUI into your eCommerce website, consider using voice recognition software like Amazon Polly or Google Cloud Text-to-Speech.
4) Personalization
Personalization is a trend that’s been around for a while, but it’s still going strong in 2023. Personalization involves tailoring the shopping experience to each individual customer, using data like purchase history and browsing behavior. This can increase customer loyalty and drive sales. To incorporate personalization into your eCommerce website, consider using AI-powered software like Shopify’s Personalizer app.
5) Minimalism
Minimalism is a timeless design trend that’s always in style. In 2023, minimalism is all about simplifying your eCommerce website and focusing on the essentials. This can make your website look more modern and user-friendly. To incorporate minimalism into your eCommerce website, consider using a clean and simple design with lots of white space and minimal text.
6) Microinteractions
Microinteractions are small animations or visual cues that provide feedback to the user. This design trend is becoming more popular in 2023 because it can make the shopping experience more engaging and interactive. To incorporate microinteractions into your eCommerce website, consider using animations for buttons, loading bars, or confirmation messages
7) Augmented Reality
Augmented reality (AR) is a technology that allows customers to visualize products in a real-world setting using their smartphone or tablet. This design trend can increase customer engagement and reduce returns. To incorporate AR into your eCommerce website, consider using AR software like Shopify AR or 8th Wall.
8) Interactive Animations
Interactive animations are a design trend that’s all about making the shopping experience more fun and engaging. Interactive animations can include things like hover effects, parallax scrolling, and scroll-triggered animations. To incorporate interactive animations into your eCommerce website, consider using animation libraries like GreenSock or Anime.js.
9) Microcopy
Microcopy is the small bits of text on your eCommerce website that provide guidance or feedback to the user. Successful websites like ASOS and Blue Apron use microcopy to guide customers through the shopping experience, ultimately leading to higher customer satisfaction and increased conversions. Incorporating concise and consistent microcopy can reduce errors, differentiate your brand, and provide context to the user. Continuously testing and refining your microcopy is crucial for creating a user-friendly website that stands out from competitors.
10) Accessibility
Accessibility in eCommerce refers to designing a website to make it usable by people with disabilities. By incorporating accessibility features, such as alt tags for images and keyboard-only navigation, you can expand your customer base, improve user experience, and ensure legal compliance. Examples of accessible eCommerce websites include Target and Shopify. Testing with assistive technologies can help identify and fix accessibility issues.
Conclusion
To summarize, incorporating the latest eCommerce design trends like dark mode, immersive visuals, and accessibility can improve user experience, increase conversions, and differentiate your brand. Staying up-to-date on trends is crucial for eCommerce success, but it’s important to balance them with the needs and preferences of your target audience. Continuously testing and refining your eCommerce website design can drive business growth.
