SMO – Social Media Optimization 

 SMO stands for “Social Media Optimisation”. SMO refers to a set of techniques for visibility and optimising The existence of a brand on social media networks with the aim of increasing brand recognition and image. SMO, like SEO, helps search engines and Internet users understand a brand’s importance and inspiration. In order for a brand to rank for specific queries, both search engines and consumers must recognise that it is legitimate.SMO has become more complicated in recent years, especially with the constant arrival of new advertising formats on social networks, particularly Facebook.

7 Steps To improve Your SMO:

Reputation :

Build your reputation as a reliable qualified source.

Engagement :

Encourage more engagement, sharing & reciprocate.

Authority :

Become a notable authority in your field of expertise.

Leadership : Harness originality & creativity, be a thought leader.

Social :

Be social, find and engage sociable experts in your field.

Media :

Know your social media platforms to maximize influence.

Optimization :

Improve technical aspects to increase optimization.