
Brand Identity
Building strong brand awareness and loyalty is critical to any business’s success, instead of just having a great product. It is widely accepted that anecdotal evidence drives the decision-making process when deciding whether or not to purchase a brand: having a great product without a strong brand identity is insufficient to procure and retain customers. An established and reputable brand might appeal more to those who can relate to previous experiences with those brands– those less likely to be attracted to other lesser known brands.
Logo Design
A strong and recognizable brand is important because it defines what the company stands for and what customers should expect. It’s a unique way to stand out and connect with your audience, and has now become an essential part of marketing your products/services. Your brand style needs to be unique, creative, and effective.
As corporations vie for attention, strong branding is imperative to excel in the marketplace. With logos becoming iconography through repetition, our most recent remembrance of the brand will often be its icon. Relevant interaction or experience with a product or service will lead to familiarity with the icon–our emblem–such that, when cognitively recalled, it elicits the concept of the company.
Branding is what drives customers to associate with a certain company. A strong brand will have their image recognized whether online, on TV, or in person. Branding consists of the elements that are used to create this image, including uniforms, vehicle graphics, business cards, product packaging, photographic style or billboard advertising. It also includes fonts used on the website.
Because visual appearance plays a critical role in forming a connection in our brains between what we experience and whom we experience it with, it is our job as designers to distil the essence of a brand into the shape and colour that is most likely to endure (the brand). Simplicity is key to brand recognition, especially when so many brands vie for our attention.
If you want people to remember your brand with just a glance, then avoid an overly complex template. A trademark must be centred in conception – have one story – and, in most cases, should be typed simply. This is because it must function in a variety of sizes and applications – ranging from a website icon in a browser bar to assembly on building.
In terms of fashion, a company relies on many different factors to maintain its brand identity. When every facet of a company has been branded from head to toe, people will be more likely to identify with the image. One way a company can ensure cohesive looks is by designing a custom font that is used in both their logo and marketing materials etc.