Web design/Redesign

Flyer Design

What role does this flyer play in your marketing campaign?

Once you’ve established your broad marketing objectives, you can narrow in on a specific goal for the flyer. Flyers are a low-cost, targeted marketing tool that can be particularly effective in promoting a local business. To begin with, as with everything else in marketing, you must understand who you are speaking to. This includes demographics (such as age, gender, and location) as well as psychographics (such as thoughts, attitudes, and behaviours). In the end, you may have a lot more information printed on the flyer, but you must be very specific about that one important message.

Even if your goal is to raise awareness, you should include a specific action that the reader should take as a next step. It could be as simple as directing the reader to your website for more information or following you on social media; just make it clear what the reader should do next. Keep in mind that the headline does not have to be at the top of the page. The main takeaway here is that some pieces of information will be more important than others, and you must take special care to pay attention to them. This adds visual variety to your work and makes it easier to browse.

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