SMM – SOCIAL MEDIA MARKETING

Social networking networks are rapidly developing in tandem with the rapidly changing technological resources that are becoming available. Unlike traditional media, where readers and viewers are passive participants, social media networks are a place where consumers and potential customers actively participate by exchanging information, sharing experiences, and offering their opinions and feedback based on their knowledge and experience. This means that markets can communicate with customers in real time and benefit from the interaction.The organisation is able to ‘listen’ to the customer and learn more about the customer’s perception of the brand, product, and so on. Social media platforms aid in the formation of collective opinion and the instigation of healthy debates on relevant topics. This type of advertising is very popular because social networks have a large number of people, a great ability to select candidates for the desired criteria, and it can all be done for a low cost.